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Rebrand readies for the future
Written by John Berry on 18th May 2017. Revised 1st November 2020.
5 min read
Society’s opinion about what looks good - what fits with the environment at any point in time – is continually changing. This change is fuelled by industries that drive style. The result is that the touch points of a firm, like its web site and business cards, can soon become out of congruence with the mainstream of similar businesses and with the expectation of its market. Here's our story about our rebrand.
Closing the deal - making sure the best join
Written by John Berry on 25th May 2019. Revised 1st November 2020.
1 min read
• Emphasising the crucial interactions between you and your chosen candidate at this final stage;
• Showing you how to close and interview whilst opening the gate for an offer and acceptance;
• Showing you how to build a compelling verbal offer;
• Setting out the documents and detail of those documents to make a written offer; and
• Illustrating how to use the various steps and documents to close the deal.
Designing decision tools - selecting the best
Written by Sue Berry on 25th May 2019. Revised 1st November 2020.
1 min read
• Emphasising that in deciding at interview and selection, you’re predicting who will excel;
• Illustrating the various selection tools available and show their ability to predict accurately;
• Discussing the key tools like general mental ability, personality and other psychometric tests;
• Showing you how to build work sample tests; and
• Setting out how you should go about interviewing to give good predictability.
Finding the best candidates
Written by John Berry on 25th May 2019. Revised 1st November 2020.
1 min read
• Helping you understand the mechanisms of search, considering the time candidates are available;
• Helping you decide which search methods to use for each type of job;
• Explaining the process you should use to probe the labour market and set up your search;
• Discussing what to do when searching (and what not to do); and
• Setting out the plethora of alternative sources of good candidates.
Developing selection criteria, specifying the ideal candidate
Written by John Berry & Sue Berry on 26th May 2019. Revised 1st November 2020.
1 min read
• Illustrating how to define people in terms that can be assessed and tested during selection;
• Describing what’s meant by general mental ability, personality and person-environment fit;
• Telling how the various characteristics impact on job performance;
• Showing how job descriptions can be analysed to give the necessary competencies and behaviours; and
• Discussing how managers typically make decisions during selection and how this should be done.
Setting foundations designing the right jobs
Written by John Berry on 26th May 2019. Revised 1st November 2020.
1 min read
• Showing how to model a firm to capture all the necessary functions to be done;
• Showing how functions can be aggregated to form various different jobs;
• Teaching how to design jobs for maximum motivational effect;
• Identifying the purpose and primary responsibilities and accountabilities in each job; and
• Beginning to determine the characteristics of the people who will excel in those jobs as preparation for Webinar 3.
