Writing a job advert is a test of communications brilliance - or communications stupidity. Yet, many managers believe that by asking for passion or enthusiasm or by describing the boredom of a job, great candidates are going to apply. So just what is the role of the job advert and what should a job advert contain.

This paper is about how the wider society in which a young person lives, is educated and works affects their career options, decisions and subsequent development. It considers how young people make decisions and what influences those decisions. It then describes the context of the wider society, drawing on sociology. In drawing conclusion this essay suggests that one cannot separate the individual and society in careers management and coaching.

Managers often lament the attitudes and commitment given by those born in the 80s and 90s. Getting commitment from generation Y is difficult. They say that staff from this generation are self-opinionated, lazy and have little respect for authority. But many of these opinions are formed because Generation Y are simply different – different from their Generation X managers and Baby-Boomer parents. Commitment can be had from Generation Y if managers work at it. Here's how.

It’s bizarre. We’ve a record 32.54 million people in work in the UK. But the number of job vacancies jumped to a record high of 853,000. Despite record employment today, companies are suffering skills shortages. Managers have three options - accept the lack of skills and invest in technology to sustain capability - or invest in the people they do have to improve productivity. Here's the rationale.

Sometimes, the scenarios that our clients ask us to work with are straightforward – a revised pay structure, a manpower plan or a restructure of existing activities. But occasionally they present something that takes a little more to understand, is more complex and takes more time to develop solutions for. Here’s an example of one such complexity involving complex work patters, pay and tax.

There's such an argument in practitioner circles about which psychometric test to use. Some say 'simpler the better' whilst others say 'accuracy first'. Others focus on the moral and ethical issues in providing any unfiltered information to test respondents. So how to make sense of this debate?