The proverbial ‘box’ is an idea suggesting that some of us are constrained (in a metaphorical box) while others can conceptualise ideas beyond our normal jobs. Those latter ‘outside the box thinkers’ can conjure up ideas that others might find a bit whacky. And yet outside-the-box thinking is considered hugely valuable by managers, because without it, firms won’t progress. Here's how to recruit such individuals. [Published April 2016]
Society’s opinion about what looks good - what fits with the environment at any point in time – is continually changing. This change is fuelled by industries that drive style. The result is that the touch points of a firm, like its web site and business cards, can soon become out of congruence with the mainstream of similar businesses and with the expectation of its market. Here's our story about our rebrand.