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Because Your People Matter: a playbook for managers, entrepreneurs, and leaders

The 3rd edition was released on 9th March 2023 in paperback and eBook. And it's being serialised on YouTube.

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Many proclaim the value of leaders. Many revere entrepreneurs, as if that’s all that’s needed. And yet someone – the manager – must embrace leadership and be entrepreneurial while building and running their firm to meet stakeholder expectations. The manager structures the firm and hires and organises the people. They develop necessary technology. They motivate, develop, and reward their people, while ensuring their wellbeing. And they drive change, ultimately securing their firm’s productivity and sustainability.

This book details how management of the firm should be done. It builds practical models that managers can follow to get the very best out of their people. This third edition considers recent international events such as the COVID pandemic that have changed the very nature of work itself.

Click to watch a video where John Berry discusses on Amazon the subject of management, and how this book helps managers get good at it.

You can also listen/watch the complete 3rd edition serialised chapter by chapter ahead of publication on our main website (streamed from YouTube). Chapters will be added from November 2022 through to Summer 2023.


Practical, considered and focused on an oft-forgotten segment

Read the review on Amazon

Essential reading for managers (in firms of all sizes!)

Must read for new and existing managers alike

A vital manual

About the Authors

John Berry TimelessTime

John Berry

John is an alumnus of Loughborough University of Technology, the Open University Business School and Birkbeck, University of London, in engineering, management and organisational psychology. He has run technology and engineering companies and led R&D activities in SMEs and multi-nationals for over 30 years. He has been instrumental in driving public and corporate policy across technology and engineering for firms and governments. In a global career, John has led teams in 32 countries. He is a Chartered Manager and a Chartered Engineer.

Sue Berry TimelessTime

Sue Berry

Over the past 30 years Sue has led the human resource function in several firms, heading up and driving organisational improvement and change across chemicals, aerospace, education and charities sectors. She has been instrumental in shaping relationships between people and organisations in pursuit of growth and prosperity for all. Sue is an alumna of Newcastle University, De Montfort University and the Open University in education, human resource management and psychology & economics. She is a Chartered Fellow of the CIPD.